SIGN CHINA 2025 Shanghai International Advertising Exhibition: "Iyigala elifana ne-Oscar" lemboni yokukhangisa yomhlaba wonke. Lo mcimbi omkhulu wemboni usuphenduke isigaba esibalulekile se-TIANYU EXHIBITS ukukhombisa amandla omkhiqizo wayo futhi uxhumane nabalingani bomhlaba. Kusukela ekwakhiweni kwedokodo elidonsa amehlo, ukuya ekusebenzelaneni okujulile namakhasimende, bese kuya emibikweni egxilile yabezindaba—so sonke isikhathi sishiye uphawu oluhle kulo mbukiso.

Uma nje ungena ehholo lombukiso, idokodo le-TIANYU EXHIBITS ligqama ngomklamo walo oyingqayizivele: ukugqama kombala osawolintshi nomnyama ngokugqamile, ukwakheka kwejiyomethri, nezikrini zokukhanya eziguqukayo. Ndawonye, bakha ngokushesha umoya wezobuchwepheshe wekusasa. Ngaphezulu kwedokodo, amagama abalulekile afana nokuthi "Isevisi", "Ukusebenzisa" kanye "Nezixazululo Zezifiso" ahlelwe ngokugqamile. Abagcini nje ngokugqamisa izinzuzo eziyinhloko zomkhiqizo, kodwa futhi badlulisa isimo sengqondo somkhiqizo "sokuphendula izidingo ngobungcweti" kubavakashi. Le ndawo akuyona nje indawo yokubonisa umkhiqizo—futhi iwukuvezwa kwe-TIANYU kwefilosofi "yamasevisi ombukiso nokusebenzisa ubuhlakani".

Phakathi nombukiso, indawo ephambi kwedokodo yayihlale igcwele izivakashi. Amakhasimende avela emhlabeni wonke (njenge-Asia, i-Europe, iMelika nezinye izifunda) adlula ukuze akhulume namalungu eqembu lethu ngezingubo zokusebenza ezihlangene eziphuzi ngokuluhlaza. Ezinye zazibamba izinto zokwakha futhi zabuza ngokucophelela ngemininingwane yomkhiqizo; abanye babe nezingxoxo ezijulile "ngezisombululo ezenziwe ngokwezifiso"; abanye babelane ngezidingo zabo zemakethe namathrendi...Zonke izingxoxo beziwukuxhumana okunembile phakathi "kwezidingo nokuhlinzekwa": Sibambe amathrendi emakethe ezwini lamakhasimende omhlaba, futhi amakhasimende ezwa amandla omkhiqizo we-TIANYU nokufudumala kwesevisi ngezincazelo zethu zobungcweti. Lokhu kusebenzelana kwemingcele kuguqule "amathuba okubambisana" asuka ezinhlosweni ezingacacile kwaba into ecacile nebambekayo.

Ukuduma kwalo mbukiso kuphinde kwadonsa amehlo abezindaba. Esizeni, abamele umkhiqizo wethu bamukele izingxoxo—bakhulume "ngenhloso yokuqala yesakhiwo sedokodo", "imicabango ye-TIANYU ngekusasa lomkhakha", kanye "nokuthi ungadala kanjani inani lamakhasimende ngamasevisi enziwe ngokwezifiso". Ngamalensi abezindaba namakrofoni, ifilosofi yomkhiqizo we-TIANYU kanye nezinzuzo zomkhiqizo kwasakazwa kabanzi. Abantu abaningi baphinde babona ukugxila kwethu kanye nokuqanjwa kabusha "kwinsizakalo yenkonzo yombukiso".

Ngesikhathi sombukiso, amakhasimende amaningi athatha izithombe zeqembu ngokukhethekile nethimba lethu. Ilogo ethi "TIANYU EXHIBITS" kanye namawebhusayithi asemthethweni omkhiqizo (
www.china-exhibition.net,
www.ty-display.com) ebhodini elingemuva zazibonakala ngokucacile. Ezithombeni, ukumamatheka kwawo wonke umuntu kwakuqotho futhi kufudumele. Lezi zithombe zeqembu akuwona nje amarekhodi "ezikhathi zamanje zokubambisana" -ziphinde zibe nokulindela "kokusebenza ndawonye esikhathini esizayo". Sebephenduke isisho esithile "sesibopho sokuthembana" phakathi komkhiqizo namakhasimende.

Indawo yezingxoxo ngaphakathi kwedokodo bekungenye "indawo eshisayo": Amalungu eqembu namakhasimende bahlala bezungeza itafula, bendlala izinto futhi babheka amasampula. Bakhuluma "ngamapharamitha wobuchwepheshe bomkhiqizo" kanye "namamodeli wokubambisana wesikhathi eside"; baxoxe "ngezidingo zephrojekthi yesikhashana" kanye "namathuba okuwina ngaphansi kwezitayela zemboni". Ikhofi laligcwaliswa kaninginingi, kodwa umdlandla wokukhulumisana awuzange unciphe nakancane. Kwakusekuxoxisaneni okujulile “komuntu nomuntu” lapho izinhloso eziningi zokubambisana zaba sobala. Abanye baze bathatha "isinyathelo sokuqala esikhulu".Inani lalo mbukiso lilapha ncamashi: Kwenza "amathuba ebhizinisi" angabe esaba ukubuka ngokushesha umbukiso. Kunalokho, ngokukhulumisana ubuso nobuso, bamila ngempela futhi bathuthuke.

Emibukisweni ye-TIANYU, lo mbukiso wawungeyona nje "ukubukeka okunezithelo", kodwa futhi "isikhathi sokuqongelela amandla ekusasa". Ngemininingwane yemakethe, izinhloso zokubambisana eziyigugu kanye nempendulo yamakhasimende ezuzwe embukisweni, sizoqhubeka sijulisa imikhiqizo namasevisi ethu. Sibheke ngabomvu ukuhlangana nozakwethu abaningi esigabeni esilandelayo futhi sidale amathuba amaningi ndawonye esikhathini somkhakha.